Pat Sitkins
Executive Producer, Bestselling Author, Serial Entrepreneur
Pat Sitkins is a former Division I Baseball Player turned serial brand builder who exudes the Florida LIfestyle. He combines a competitive spirit with deep insights into success and resilience, empowering individuals and businesses to reach their highest potential.
As the founder and CEO of Adaptive Jax, Pat has established a reputation as “The Wizard” for delivering innovative marketing solutions that foster growth and build lasting connections. His first co-authored book, Brand Aid, became a best-seller, showcasing his expertise in brand strategy and development.
In his upcoming title, The Two Types of People, Pat curates compelling narratives from over 20 influential contributors, exploring the complexities of human experience and providing profound lessons on adaptability and success. This groundbreaking work challenges readers to embrace their unique journeys and discover the power within contradictions.
A sought-after consultant and advisor, Pat inspires with his message of determination and focus through his corporate responsibilities, his online & offline personal brand as well as with his role at The Determined Society.
Pat is not only a passionate marketing executive and advocate for personal growth but also a dedicated family man who values connection and nature. When he’s not writing or engaging with his clients, Pat enjoys spending quality time with his family, embracing an active lifestyle that includes sports and outdoor adventures.
Two Types of People
insights from top performers to help you make decisions, act, and grow.
A question that became a movement.
The Two Types of People is Pat Sitkins’ deep dive into the duality of human nature — the line between those who decide and those who drift.
The book arrives Summer 2026. The conversations are happening now.
Keynote & Appearance Topics
- The Two Types of People: Unlocking Your Edge and Owning Your Story
- Building Authentic Brands: Aligning Purpose with Presence
- Behind the Curtain: “The Wizard” discusses building businesses that matter, 13 exits, BTS on The Determined Society, Ultra Racing, and goes as weird as you are willing to go
- Entrepreneurship through chaos